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Eastbay

Be The Hunted

To celebrate Global Running Day 2018, we created a short film called “Be the Hunted” with director Noam Murro and The Mill LA. The piece sees a troupe of fully CG foxes and hares, crafted and integrated into a live-action environment as they careen through downtown LA on a mad chase—or so it seems.


Credits

Agency: TBWA\Chiat\Day New York
Client: Eastbay

Chief Creative Officer: Chris Beresford-Hill
Creative Director: Robert Rutherford, Darren Borrino, Brent Singer
Copywriter: Hana Ovčina
Art Director: Lukas Bruhn

Director: Noam Murro
CGI: The Mill LA