Selected McDonald’s restaurants are open 24 hours a day. Which means the endless availability of iconic favourites like McFlurries, McNuggets, McDonald’s Fries and Big Macs. To celebrate this, we crafted circular headlines inspired by these menu items.
Agency: TBWA\Chiat\Day New York
Client: McDonald's Switzerland
Global Chief Creative Officer: Chris Garbutt
Chief Creative Officer: Chris Beresford-Hill
Group Creative Director: Robert Rutherford, Darren Borrino
Copywriter: Hana Ovčina
Art Director: Lukas Bruhn