Never-Ending Headlines

Selected McDonald’s restaurants are open 24 hours a day. Which means the endless availability of iconic favourites like McFlurries, McNuggets, McDonald’s Fries and Big Macs. To celebrate this, we crafted circular headlines inspired by these menu items.

Digital Screens


Agency: TBWA\Chiat\Day New York
Client: McDonald's Switzerland

Global Chief Creative Officer: Chris Garbutt
Chief Creative Officer: Chris Beresford-Hill
Group Creative Director: Robert Rutherford, Darren Borrino
Copywriter: Hana Ovčina
Art Director: Lukas Bruhn