To help Danone launch Nutrilon to millennial parents in China, we put the natural roots of the product on a pedestal, highlighting the importance of nature in the growth of a child.
Agency: BETC Paris
Executive Creative Director: Antoinette Beatson
Creative Director: Onur Kece
Copywriter: Aditya Sunilkumar, Hana Ovcina
Art Director: Lukas Bruhn
Production Company: Superette
Director: Adam Bonke